Newsweek’s behind the scenes look at the election is fascinating reading and one thing that popped into my head as I was reading it tonight was the role of measurement & self-evaluation:

For the first two debates, the Obama campaign asked members of focus groups to turn dials to measure their response to the candidates. Every time Obama seemed to quarrel with McCain, or even criticize him, his readings went down. For the third debate, the word went out: no “Crossfire”-type wrangling. The Obama campaign had been bracing for attacks on his relationship to Bill Ayers for months (in the spring, focus groups had been assembled to gauge how those attacks would play to the public). The format of the third debate brought the two candidates almost side by side, seated at a table, so Obama would have a more difficult time keeping his distance. But he prepared, as always, to keep his cool. In rehearsal, Craig-as-McCain was so over the top in his efforts to bait Obama that both men dissolved into giggles at one point. But at other times, Obama allowed himself to get angry. Later, when he watched a video of the rehearsal, he saw himself and vowed: no shouting, no talking over McCain. A little subtle needling might be permissible.

None of us should ever make the mistake of thinking that we don’t need feedback or that we won’t benefit from a critical evaluation of our performance.