This isn’t new but I recently realized how cool this is. If you get an invitation to connect on LinkedIn, they display it on your home screen. In the past, you had to click on the invite to go to a page where you could act on it. Recently however, they started providing a “Take Action” link. If you click on this it overlays a small menu on the page where you can decide how to deal with the invitation.

Linked In Take Action Links

This is simple but thoughtful - they are making life easier for the user and accepting fewer page views for the action of responding to an invitation. In the long run, a better user experience will translate to a better business. It’s nice to see a company doing this. All too often, user experience gets sacrificed for page view inflation. Don’t do this.