Seth’s post on follow through and caring about the last inch is a must-read if you haven’t read it already.

Obsessing about the last inch of follow through ensures that the important parts of what you do get just as much (if not more) commitment.

You can’t afford to stop caring about the little things. The equivalent argument when it comes to web sites is: “Well, so few people see that page, we can leave it looking crappy.”

This is incredibly dangerous thinking. The truth is that sometimes you have to cut corners to get something released, but you can’t accept leaving things in a shitty state and you better make sure you come back around and fix it. (By the way, the reverse, obsessing about the little things, is often how great products get built.)

If something isn’t worth doing right, don’t do it, or kill the feature. Otherwise, if it’s up and viewable to your users, then make sure it’s your best work.