Last week, we rolled out some small tweaks to Couponlooker that should make it even better for finding online coupon codes.

  • Fewer sale announcements, more coupon codes:
    We now work harder to make sure that it’s easier to find actual codes that you can use at checkout rather than just links that you have to click on to obtain the discount. Our data suggested that the latter were often just indicators of sales and general savings rather than specific discounts that you could obtain when checking out.

  • Merchant Normalization:
    A lot of coupon sites list merchants under different names e.g. Amazon, Amazon.com, Amazon com, Amazon Coupons, etc. This can lead to clutter in search results and is also detrimental to the user. From the user’s perspective, the 4 variations above should all be returned when they search for Amazon coupons. This is an ongoing process, but we’ve been working on this and results should start to improve.

Improving search results is a gradual process and the Tweak-Measure-Iterate cycle is in full effect.