Latest in web usability - The ‘Adver-menu’
Posted on April 12th, 2007 in Design |
Adver-menus rock! Actually, they are bloody awful. I understand there’s a trend towards turning usability cues into advertising with companies like Google and Amazon joining the fun, but this is ridiculous. The entire fly out menu is covered with a giant ad. Ladies and gentlemen, I give you the ‘adver-menu.’

The only logical endpoint to this is a company offering to raise your child for free as long as they can put digital mesh across his eyeballs so they can show him contextual advertising as he goes about his daily life. Given the escalating costs of education, this might not be as far-fetched as it might seem at first. Think about it.
4 Responses
i’ve convinced nike to pay you $10K if you get a swoosh tattoo on your forehead.
I think they want it laterally inverted so I see it right side up when I look in the mirror. The studies show I’ll buy more than $10k in Nike product over my lifetime.
Are Nike still in business? Haven’t seen or heard from them in years. At least not in New Zealand or Switzerland.
New Zealand and Switzerland? That’s an impressive duo to be straddling. Cool blog by the way. Thanks for commenting. I think Nike’s still around, although come to think of it, I haven’t seen an ad from them lately.