Frito-Lay is doing a nationwide test with two new flavors of Doritos (Smokin’ Cheddar BBQ and Wild White Nacho in case you’re curious.) The campaign is “Fight for the Flavor - Two New Flavors; One Survives.” The company has a presence on MySpace, is running TV ads and is tallying votes online. Oh, they also have both varieties stocked on store shelves (including the dinky convenience store two blocks from my place in Seattle.)

Fight for the Flavor

For some reason, I started thinking about the complexity and logistics involved in doing this and the scale of the planning, coordination and investment required to pull this off. Definitely gives you new perspective on what’s involved in testing a consumer Internet website. We need to be doing more of this. (And by this I mean testing variations on our site, not manufacturing tasty, healthy snacks.)