Was bound to happen. Damn this company knows how to innovate and execute. From their page on Google Labs:

Welcome to Google Voice Local Search

Google Voice Local Search is Google’s experimental service to make local-business search accessible over the phone.

To try this service, just dial 1-800-GOOG-411 (1-800-466-4411) from any phone.

Using this service, you can:

  • search for a local business by name or category.
    You can say “Giovanni’s Pizzeria” or just “pizza”.
  • get connected to the business, free of charge.
  • get the details by SMS if you’re using a mobile phone.
    Just say “text message”.

And it’s free. Google doesn’t charge you a thing for the call or for connecting you to the business. Regular phone charges may apply, based on your telephone service provider.

Note: Google Voice Local Search is still in its experimental stage. It may not be available at all times and may not work for all users. We’re fine-tuning the service to get better at recognizing your requests. It’s currently only available in English, in the US, for US business listings.

Thanks to doggdot.us and the Google Operating System Blog for pointing me to this.

UPDATE: Used this in the morning to track down a couple of phone numbers. Quick, efficient and worked really well. Very cool. Also, I wonder how this will tie in to the Google Phone…