On my drive (mercifully short) back from work, I heard a great interview with Bob Iger (CEO of Disney) on NPR. In it, he talked about the power shift from content producers and distributors to consumers of content. He said that at Disney, they were focused on the user experience and on using digital technology to drive incremental consumption. The user experience focus was great to hear about. (Dave’s written about companies that don’t get this and I highly recommend his post.) I’m sure spending time working with and dealing with Steve Jobs has contributed to this focus on UE.

In those instances, they were very much the result of the strategic vision that was outlined, which in those cases was to use technolo gy to reach more people, more often, in more convenient ways, to really think of the consumer and the power and the authority the consumer has in today’s digital world and serve the consumer better.

Apparently, a successful TV series consists of 22-25 episodes of which avid consumers watch 1/3. Making shows available for $1.99 via iTunes is a way to capture incremental revenues.

Really interesting interview and it did seem like Disney was embracing, rather than fighting digital content.

Here’s a link to the interview (audio/transcript) on NPR’s site. Enjoy.