If you’re not reading Dick Costolo’s Ask the Wizard regularly, you’re missing out. He has a great post up on how to attack a competitor with dominant market share and it’s insightful and to the point. Highly recommended.

I’ll instead talk about how I think you compete against companies with lots of hidden barriers to entry. It’s quite simple - you don’t attack them by trying to compete with them head on, you don’t meet force with force. You attack them by either changing the rules of the game that’s being played or even better, you pull out the Aikido bag of tricks and use your competitor’s strength against them.