Alison just showed me a cool pet weather widget she got from the Apple site. You upload an image of your pet and every time you mouse over it, your pet says something random to you. Cool, fun app.

Purina Pet Weather Widget
It’s also smart marketing by Purina:

  • Taps into a user passion - pets
  • Makes people smile every time they see your brand
  • Gets you word of mouth

Great to see supposedly stodgy brands embracing technology. There’s a lesson for the rest of us in there.