This is definitely one of those ‘duh’ ideas. DecentURL was inspired by a reddit comment. Basically, take any URL, drop it in and you can create a pretty url that redirects to it.

So you can replace the following:

http://maps.google.com/maps?f=q&hl=en&geocode=&time=&date=&ttype=&q=2722+Eastlake+Ave+E,+Seattle,+WA+98102&sll=37.0625,-95.677068&sspn=41.682395,75.146484&ie=UTF8&z=16&iwloc=addr&om=1

With:

http://decenturl.com/maps.google/google-maps-jb-office

Awesome.