This post on marketing innovation in the coffee market was sent to me and I had to share it:

Sex sells. Usually, it sells things like beer, various liquors and - of course - fatty fast food hamburger, but some Seattle area businesses are using it to sell something else entirely: coffee.

Regardless of your opinion on this particular form of marketing, I’d like to thank Nicole Weston for the term ‘Sexpresso’ and for providing evidence that you can de-commoditize anything.