Judy’s Book has put together a Valentine’s Day gift guide which includes information on the price of a dozen long stem roses in over 25 cities across the country. It’s pretty fascinating data - the range of prices is amazing from $39.99 (ProFlowers) to $100.00 (LA Botanicals). I’m not a fan of Valentine’s Day, just another Hallmark creation in my book, but if you’re dating someone you’re probably going to have to participate.
Tips from conversations with florists:

  • Order one week in advance. Florists do not publish strict ordering deadlines for Valentine’s Day.
  • Don’t order too early. Many florists run promotions during the first week of February.
  • Roses become scarce. And more expensive. You may find better bargains purchasing flowers other than roses.

I found the second point fascinating - wait until the first week of Feb. The early bird gets ripped off apparently.