There’s a new article on Techcrunch about our strategic shift from being a local review pure play to focusing on deals and saving users money.
From the article:

Judy’s Book, in contrast, made some fairly dramatic strategic changes last fall, in the hope of avoiding the same fate. They de-focused on local reviews, and went more towards the shopping angle and local deals.

There’s a long way to go before we can declare that we’re a success, but I’m proud to be part of a company that can ask itself tough questions and live with the answers it finds. If you haven’t already done so, check out our CEO, Andy Sack’s blog where he talks about the changes we’ve been going through.

It’s going to be a busy, interesting year. Shifting our attention to shopping and deals was hard - we had invested a lot in local reviews and our strategic shift impacted employees and users. I’m confident we made the right choice and although we have a metric buttload to learn, I’m excited about the direction we’re moving in.

UPDATE: 1/9, 1:18am (no, I have no idea why I’m up so late) - Acknowledgment from Andy