At Judy’s Book, we decided to implement a policy where once every two weeks we dedicate a day to allowing developers and designers to work on any feature they feel is interesting. We’ve committed to getting the feature up on the site so users can react to it. There’s a ton of creativity at the company and by providing a vehicle to surface that, I’m confident we’ll get some really cool ideas that would not have seen the light of day. Having a say in how the product evolves also promotes ownership and boosts morale. The real challenge will be in evaluating what works and what doesn’t and also in making sure that schedule pressure doesn’t impinge upon this time slot.